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BREAKOUT SESSION / FRIDAY / JUNE 5, 2020 / 8:00 AM

Build It or Buy It? What You Should Consider First

When going down the path to implementing interactive technology, organizations must ask themselves: does it make more sense for us to buy it or build it ourselves? Off-the-shelf software, for example, is generally a one-size-fits-all proposition, with some customization possible. Building your own app, for example, means it can have all the customized features you want, but building it out may be a long and expensive proposition. Some find that the answer may be a hybrid of the two approaches.

PANELISTS

Terry Chi | Director, Mobile and Digital Innovation | Caesars Entertainment

Speaker bio coming soon!

Laura Rea Dickey | CEO | Dickey’s Barbecue Restaurants

Laura Rea Dickey currently serves as Chief Executive Officer of Dickey’s Barbecue Restaurants, Inc. Laura served as the Chief Information Officer for eight years, and made the transition to CEO after excelling in her previous role. She has worked in the marketing and information technology field for over 15 years, and has led the marketing, IT and training departments at Dickey’s Barbecue Restaurants, Inc. during her time there. After graduating from Texas Christian University in 2001, Dickey went on to work at agencies such as Murray Brown Creative Group and The Richards Group. Laura’s specialty is the intersection of technology and marketing, turning data insights into brand and business solutions.

Christopher Gumprecht | Vice President, Guest Technology | Lettuce Entertain You Restaurants

Christopher Gumprecht leads guest technology innovations for Lettuce Entertain You Restaurants across 60+ brands, representing 120 locations nationally. With 15+ years in the organization, Christopher is the business owner for all website design and development, road mapping for the LettuceEats mobile app, and delivering insight for additional marketing channels like loyalty, SMS, gift card and email. He provides a unique perspective combining his years of experience to drive customer acquisition and engagement. He is continually exploring new ways to integrate technology seamlessly into the customer experience with an emphasis on user experience, content generation, mobile engagement, and valuable data insights.

MODERATOR

Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

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