Adding Up the Total Cost of Ownership

ICX technology can be no small investment. In doing your due diligence, you should not only consider the cost to implement, but the ongoing costs as well. The lowest price on the surface may not be the lowest price in the end. We’ll discuss ROI/TCO calculators as well as how to select the right products, solutions and partners that will pay off for years to come.


Jordan Fraser | Dir. of Business Development, GameStop TV | GameStop

Jordan Fraser is the Director of Business Development for GameStop TV, a digital signage network in GameStop’s US retail locations. Jordan is responsible for and managing operations of the GameStop TV network and developing brand partnerships for GameStop. Prior to joining GameStop, Jordan held advertising and marketing roles at Clear Channel, Kinetic, and Outfront Media.

Chris Lydle | Global Lead of Digital Signage and Kiosk | Google

Chris Lydle is Global Lead of Digital Signage and Kiosk for Google, with responsibility for bringing Chrome and Android devices to the digital signage and kiosk market. Chris has over twenty years experience working with digital media, most recently at YouTube. He is a graduate of Rutgers University and resides in Atlanta, Georgia.

Aaron Pompey | Director, Digital Consultancy and Marketing | AOPEN

Aaron Pompey brings experience in both the corporate and public sectors to his role as Director of Digital Consultancy and Marketing at AOPEN America. With commercial-grade products and expert industry knowledge, AOPEN works with partners to deliver digital signage solutions that address the customer and operational pain points common to its enterprise customers.


Jeff Martin | President & CEO | Right Media Solutions

Jeff is an experienced Chief Executive Officer with a demonstrated history of success innovating retail audience solutions in the information technology and services industry. Prior to founding Right Media Solutions, Jeff held senior management positions at CBS Corporation and with CBS Outdoor managing GameStop TV and other digital networks. Jeff currently sits on the ICX Advisory Board and has recently been appointed to the Digital Signage Federation Global Digital Out-of-Home (DOOH) Council Leadership Team.

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