BREAKOUT SESSION / WEDNESDAY / JUNE 7, 2017 / 9:30 AM
Activating our Senses using Neuroscience: How music & digital engagement light up our brains
Neuroscience tools allow us to capture and measure someone’s immediate reaction to digital signage, and other immersive experiences. We are able to collect information about their emotional engagement, including measuring the impact of activating the senses (things like sight, sound, scent).
Prior research has shown associations of things like music on consumer behavior, but we wanted to see how our brains responded to each sense. Learn insights from Marketing Brainology’s latest Neuroscience study to see how our brains respond to the digital world. We will share best practices in creating true immersive experiences that engage consumers and grow emotional connection. Our panel will highlight various parts of this unique study; and how companies can also incorporate key learnings.
PANELISTS
Michelle Adams, Ph.D. | Founder | Marketing Brainology
Michelle Adams is Founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to corporate America; especially the latest findings from virtual shopping, behavioral science and neuroscience. She speaks globally on neuromarketing and human decision-making; helping unlock the mystery of human emotion and how it impacts brands and companies. Working with PepsiCo for 10 years, most recently as VP of Customer Strategy and Shopper Insights, she was responsible for the SMART Learning Center, a retail theater focused on state-of-the art consumer and shopper research. While at PepsiCo, Michelle lead shopper insights for key retail accounts; connecting key shopper attitudes with behaviors.
Tamara Deike | Vice President of Global Brand Development | Imagesound
Tamara Deike is the Vice President of Global Brand Development at Imagesound/Musicstyling, and a new Los Angeles transplant. She works with retail, fashion and hospitality brands (Sprint, PUMA, Mandarin Oriental, Misguided, Caffe Nero, McDonald’s, etc.) worldwide to help them create better customer experiences through the creative power of music, sound, technology and messaging. With a career that spans 3 countries and a background working in the music and tech start-up industries (managing labels, writing for Vice and event production), she’s also DJ’d for 10+ years at clubs worldwide, Michelin starred restaurants, and fashion events for brands like Coach, Diesel, Converse and more. A nomadic soul, traveler and ultimately, a consumer. She’s passionate about the spaces around us and the way that we experience them. She discusses her take on the impact of music in retail and hospitality environments. Read more about her thoughts on the retail landscape at: www.hearhereblog.com.
David Kepron | VP – Global Design Strategies | Marriott International
David Kepron is the Vice President of Design within the Global Design Strategies department at Marriott International. His focus is on the creation of compelling customer experiences within a unique group of Marriott flags called the “Distinctive Premium Brands” including: Renaissance, Westin, Le Meridien, Autograph Collection, Tribute Portfolio and Design Hotels. His multidisciplinary approach to design focuses on understanding consumer behavior and the creation of relevant brand experiences at the intersection of architecture, sociology, neuroscience and emerging digital technologies. In the fall of 2014 STMedia Group International published Kepron’s first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World.”
MODERATOR
Roberta Perry | VP, Business Development | Fresh Juice Global
Roberta Perry has been a key personality in the development and growth of the leisure entertainment industry for more than 20 years. In addition to being Vice-President of Business Development for Fresh Juice Global and Edwards Technologies, Roberta has held vice presidential positions at 20th Century Fox, iWerks Entertainment and The WOW Factor. At The WOW Factor she worked with major brands including The Coca-Cola Company and Pontiac for WOW projects and events in Times Square. At Fresh Juice Global and Edwards Technologies her diverse clients include Universal Studios, Disney Stores, Intercontinental Hotel Miami (Strategic Hotels), SEGA “Orbi,” Quiksilver and Hilton Grand Vacations.
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