10 tips for designing commerce experiences for the majority

Though I live in a small town in Wisconsin, I spend my working days traveling or in cyberspace with with colleagues, partners and customers from around the world. The Wall Street Journal recently [...]

Customer loyalty: Keeping the relationship alive

Keeping your existing customers happy and loyal is far more valuable than finding brand new buyers. How do we know? The data backs up that it both costs less and the returns are higher when you [...]

The right touch is central to today’s retail customer journey

Touchscreens are at the heart of a clicks-to-bricks customer journey. Customers love going shopping but retailers need to entice them through the door, and make them feel comfortable completing [...]