THURSDAY / JUNE 2, 2016 / 4:00 PM
Pioneering A New Mobile Marketing Platform for Brick & Mortar Merchants
Mary Barra, General Motors CEO, told Fortune Magazine that the auto industry will change more in the next five to ten years than it did in the last 50. Technology is at the center of this shift – from new vehicles with built in Wi-Fi, to ride sharing, to urban car sharing. The common thread is drivers going to merchant destinations. As a marketing opportunity, the connected car can deliver contextual, data driven, location based messaging, to any brick & mortar merchant. Explore how first movers are connecting with drivers at the height of their need, when they are pre-disposed to engage.
session sponsor
PANELISTS
Meysam Moradpour | Director, Digital Ventures | Pizza Hut
Meysam spent the past ten years in various digital roles around the world spanning from product management, digital marketing, business development, eCommerce and startup ventures. He has a global citizen mindset after working in Germany, Austria, Saudi Arabia, China, Ireland and the US over the past decade. His five year stint at Google helped him to develop a digital toolkit to help Fortune 500 companies as well as high-growth startups to succeed in digital. He moved to Pizza Hut in order to use his skills and enable the category leader also become the digital leader in the space.
Brad Van Otterloo | Chief Revenue Officer | Koupon Media
Brad Van Otterloo is Chief Revenue Officer at Koupon Media. Koupon Media is the largest mobile coupon company delivering targeted mobile coupons for major brands and retailers. Brad brings two decades of experience successfully expanding relationships with brand, retail, education and automotive clients. Prior to this role, Brad was EVP of Revolution Education. Under his leadership, Revolution Education grew to be the largest provider of online tutoring in the US.
MODERATOR
Rick Ruskin | Marketing & Product Mgmt, Online Commerce | General Motors
Rick leads marketing for OnStar AtYourService, a new online commerce platform that connects drivers with retailers and merchants on their drive. AtYourService provides OnStar subscribers with information, convenience and valuable offers tied to their specific destinations. It initially rolls out in the U.S., where OnStar receives more than 35 million requests for directions, and supports more than 53 million mobile app interactions each year. Rick has extensive background delivering new products and creating breakthrough marketing for iconic brands and companies.
